Hot Wheels Unleashed Passes 1 Million Sales

Hot Wheels Unleashed Passes 1 Million Sales

Matt Lorrigan

Toy maker Mattel and developer Milestone have announced that Hot Wheels Unleashed has sold over one million copies worldwide, both digitally and physically.

The slick toy-sized racing game launched in September earlier this year, and has performed well both critically and commercially - we called it “a cracking little arcade racer” in our review of the game. These strong sales mean it has become Milestone's fastest-selling title ever, overtaking games in the MotoGP and RIDE franchises, among others.

“Ever since we announced Hot Wheels Unleashed back in February, we’ve received thousands of heartfelt messages from fans,” said Milestone CEO Luisa Bixio. “This milestone is the umpteenth display of affection from our passionate community.”

“Hot Wheels is all about encouraging the challenger spirit and Hot Wheels Unleashed brings that mission to life for gamers of all ages. We’re proud of this exciting milestone, and we look forward to even more fans discovering the game and new upcoming content as we head into 2022," said Andrew Chan, Head of Digital Gaming, Mattel. 

Hot Wheels Unleashed has already received some big DLC, with a Batman expansion launching earlier this month. You can check out the game's accolades trailer down below.

  • Would've been more sales if the game was actually complete.
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