It Takes Two Developer Forced to Abandon Trademark Following Claim by Publisher Take-Two

It Takes Two Developer Forced to Abandon Trademark Following Claim by Publisher Take-Two

Matt Lorrigan

Developer Hazelight has had to abandon its trademark for the name of its latest game, co-op platformer It Takes Two, following a trademark claim by Rockstar parent company, Take-Two Interactive, Eurogamer reports.

The trademark listing for It Takes Two shows that the trademark had to be abandoned by the developer only a few days after the game launched. In a statement, a Hazelight spokesperson told Eurogamer that it “cannot comment on ongoing disputes” but they they were “hopeful it will be resolved”. Take-Two has yet to publicly address the story.

It's unclear what this means for the state of the game, and whether the developer will have to change the name from It Takes Two to something different, in response to Take-Two's claim. Eurogamer reports that Hazelight is far from the only company to be hit with a trademark claim from Take-Two recently, with everything from small tattoo parlours, axe-throwing companies, and music book brands being targeted for using the word Rockstar in their names or brands.

It's certainly not a good look for Take-Two, a company that is currently under fire from players for the poor state in which it recently launched remasters of three beloved Grand Theft Auto games. By comparison, It Takes Two has proven both critically and commercially successful, selling over 3 million copies since it launched earlier this year.

  • F$%^ Take-Two! This type of crap is getting old and shameful!
  • Considering that Take Two is basically never used in consumer facing besides reports like these, ... Bethesda had a better reason back then with The Elder Scrolls V. Scrolls by Mojang.

    Looks like Take Two is determined to go full retard towards fans and everything.
    Maybe time for Tencent to take over and spread some of this famous Chinese view on trademarks and patents. :D
  • Awe Take Two throwing their toys out of their crib again.

    The GTA Trilogy was a pile of horse shite, and they’ve rightfully been getting crap for it. So to make them feel better, they decide to bully someone else.

    Nothing but a bunch of crybaby pussies if you ask me.

    Just a petty move by a petty company that clearly has a stick up it’s arse because it released a shitty product and people called them on it.

    What a bunch of wimps
  • @Sjp:
    hey go gung-ho against everything currently. They filed law suits against modders of GTA III and VC on base of copyright infringement and their defense is that T2 has allowed similar projects in the past. If you don't protect your trademarks, you relinquish them (the whole issue surrounding velcro not being velcro). Now they go full retard.
  • They should really work with the developer more. It should be their IP, not the publishers. It doesn't seem like a good business strategy to destroy a profitable relationship.
  • Seriously? If anything this game would create something of a positive assocation with the words 'Take Two', but no they want gamers to associate it with shitty company
  • Should Rod Stewart and Tina Turner be worried?
  • Wow... That is just total fucking bullshit. This kind of move actually pisses me off more than a shit game release.
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