E3 Will Reportedly Return in 2021 as a Three-Day Digital Event

E3 Will Reportedly Return in 2021 as a Three-Day Digital Event

Matt Lorrigan

The Electronic Entertainment Expo, better known as E3, will return in 2021 as a digital event, VGC reports.

E3 2020, which was due to take place as a physical event in Los Angeles as usual, was cancelled last year as the impact of the global coronavirus pandemic became apparent. E3 organisers the ESA originally announced plans to pivot the event to an “online experience” but these were also cancelled.

Now, VGC reports that pitch documents propose that E3 2021 will host three days of live-streamed content between 15th and 17th June. The ESA responded to VGC's report with the below statement.

"We can confirm that we are transforming the E3 experience for 2021 and will soon share exact details on how we’re bringing the global video game community together. We are having great conversations with publishers, developers and companies across the board, and we look forward to sharing details about their involvement soon.”

In the absence of E3 last year, Geoff Keighley launched the Summer Game Fest, which saw multiple digital events and announcements hosted over the space of months, rather than a few days. Keighley confirmed to VGC that he would not return to be involved with E3 2021, and a tweet from the official Summer Game Fest account suggests that it will once again run this year.

With direct competition from Summer Game Fest, which has a year's head start and experience of digital events now, it seems the pressure is on E3 2021 to make a case for its continuing relevance. 

  • At this point it is worth asking will E3 ever go back to all in person even after the pandemic is over?
  • E3 has and always will be a circlejerk to game investors.
  • This will probably be the last E3. They need money to keep the show running and second year in a row no one is going to be there.
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