Sony Debuts New PlayStation 5 Global Advertisement Featuring Travis Scott Narration

Sony Debuts New PlayStation 5 Global Advertisement Featuring Travis Scott Narration

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Richard Walker

Sony has debuted its global ad campaign for PlayStation 5, due to run ahead of, and alongside the launch of the next-gen console, with the theme of exploration and discovery.

"For launch, our goal has always been to create a spot that feels epic and iconic; a spot that truly celebrates our desire to push the boundaries of what is possible and evokes the excitement that you will have through the unique experiences made possible with PlayStation 5," Eric Lempel, Sr. VP of Worldwide Marketing for Sony Interactive Entertainment, writes on the PS Blog.

"There is a desire in all of us to explore and discover new possibilities, whether it’s in gaming, or in our everyday lives. We all want to go to places we’ve never been, see what’s never been seen. We tell the story by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary."

You can check out the new PlayStation 5 promotional spot below, with 'strategic creative partner' Travis Scott providing the narration. PlayStation 5 is due to launch on 12th November in the US, Canada, Mexico, Australia, New Zealand, Japan, and South Korea, before rolling out across the rest of the world on 19th November.

Comments
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  • Such a bland and boring voice, you could have done far better Sony!
  • @ #1 ... Was going to let somebody else get the first comment in and say something critical of it, but I'm struggling a bit with this commercial -- regardless of Travis Scott. I really don't see how any of the images shown have anything to do with a console or video games. It is a stark contrast to the "Greatness Awaits" campaign and commercials that showed vibrant game worlds juxtaposed with our mundane ones. I play games to escape this world, so it really resonated with me.
  • I think I'll pass getting a PS5 this gen. Jim Ryan and Suhei Yoshida ruined the PlayStation brand with their stupid strict policies and censorship stuff and yield to the CCP in China and the WOKE movement in the rest of the world. Also,the PlayStation brand is no longer attractive for Japanese developers who are abandoning the brand due strict policies cooked from the californian branch. Sony, get WOKE go Broke
  • @#3 stratos2501 (aka strapondildo 25 years old, 1 boyfriend so far next to his girlfriend that got that strap on dildo) f*ck you think you are? Kratos? that was modelled after a earth skinned man? if you finish the game on ps3 and see the art concept of how kratos was to look before they made him pale? he was actually a brotha with rasta (but that surely wouldnt sell as much.. This is also why japanese cartoons look caucasian for over 90% cause they are brainwashed and are also marketing to sell to the caucus mountain race cause they invented a money which is a tree converted into paper with ink on it with faces of people that hate my guts and my race... (real money is gold and silver, land, cattle, gems etc.) Whats up DEVIL you angry cause other races are now being put in the forefront? And being cared for and about... I see you got a problem with YOUR OWN RACE pushing the WOKE thing.. you devils have been enjoying your queenDUMB for so long with nobody threating to put a stop to your undeserving sympathies for so long You have a problem with people coming up for native americans whom land you still occupy until this day.. but no sympathy from a devil for them huh... Your marvel characters are now slowly but surely being replaced by actual people that are stronger and faster then your own race.. MMA, BOXING, and all the major power sports and speed sports are all dominated by earthlings=(earth skinned colored people, we are not black people satan gave us that name cause he is color blind like all mammals from the caves are) I am the same color as the earth i was formed from and thus making me an earthling and DARK brown... You pushing for sony to go broke why dont you stick to xbox since that is american why even go for japanese tech in the first place.. i smell a traitor then.. your a traitor cause you are into talking shit about the other one and yet you abandon xbox which is american for the same japanese brand you say are being abandoned by japanese developers.. you should take your own advise and speak this negative shit about xbox "...you punk rock beezy..." The fun thing is we are not even pushing this so called WOKE thing it is YOUR OWN RACE that is doing this.. we beat yall in all sports but yet you are superman, spiderman, captain america, wonder woman, supergirl etc. Meanwhile you are 1% of the actual winners in all sports.. what you got that is memorable? Rhonda and Conner? Conner is irish.. last time i checked the irish their DNA is not caucasian like you.. cause you used to call italian and irish niggaz of europe.. cause italians got blood of the moor and so do the irish.. Thats why in after slavery they said in their stores "No dogs, niggers and irish allowed" and also italian.. but now yall wanna accept them cause they look like you? They used to hang irish and italian also.. and also an irish or italian was not allowed to join the kkk back in "the good old days.." You probably got mad over heimdale, human torch, starfire, captian america, spiderman who have all turned into my race now and even THAT HURTS you... so fantasy HURTS you but yet you look at football and basketball and MMA but in fantasy land we cant possibly dominate cause that is your LAST and ONLY safe heaven where we are not dominating you sissies But the FUN thing is WE? We dont have no control over what race is being put in the comic world of FANTASY and or movies.. YOUR OWN RACE does.. we have no influence whatsoever when it comes to power when it comes to making decisions in anything... We just sit back and buckle up for the ride.. yall make the moves yourselves and now you ANGRY and i LOVE it.. your females are now also coming to us and LEAVING you which i ENJOY... i LOVE the FACT that the females yall actually consider and put up AS models can now walk on my side after i laid them down on their back and belly and dont forget the knees... I dont take the car.. i take the subway after my adventure to show my prize "gotta catch them all" ash said... You are born in the wrong time kiddd... this is not the 1920's etc. you dont have all the attention anymore and IT HURTS.. cause now developers and manufactors are now focusing on my people their sufferings and mismatches on earth and it HHHHHURTS you and THAT is what makes me feel so good... even white females are saying why are they so hurt.. playstation is just holding off on their sales because of flyod maywheather and demons like you are complain and saying WHY IS PS being all political.. this is SPARTAAAA i mean this is GAMIIIING... it should remain as such... Lucky for me PS is not trying to make light of the situation and put their stuff on hold making you ANGRY which is what i LOVE... all the good body white females are leaving yall.. which is a funny sight to behold cause if you are so elite and high then how come your own females dont see that? Anyway... even in mortal kombat ending you devils had a problem with that.. which is AGAIN.. FANTASY and AGAIN a caucasian male wrote that ending and not us.. and yet you demons have a problem with it and call it racist Saying what if he altered the future and made his own family dissappear... well giving up your family for the sake of millions upon millions is nothing but a "thang" The native americans would still have their land , WW1, WW2 would not have happened.. vietnam, india, australia, north, south, middle america wouldnt also have gone to war and canada also not... japan would have never got bombed.. sadam would have never gotten them clusterbombs (nukes) Just all the HATE and PROBLEMS wouldnt have ever existed but NO.. yall have a problem with his ending saying there are no caucus mountain people in jax his ending... so fucking what... I remember when my race was not in your movies, cartoons, games, only place were we were allowed is tap dancing... and after that we were to be escorted out of the publics view until you DEVILS started to love us for our talent and entertainment and yall wanted to see MORE and MORE of us and not just ONLY in the house like a house negro but now in television and radio etc. Things still havent changed it only relocated and got replaced.. lebron james is nothing more then a high paid slave that tap dances but now with his hands and legs instead of his feet clapping on the floor with iron underneath his shoes... This WOKE thing as you call it is nothing more then your OWN peoples agenda.. this isnt OURS! If you got a PROBLEM with WOKE you should leave us out your SNOUT... it is YOUR OWN GOVERNMENT/race that decided to make us heimdale, miles morales, nick fury, kidd flash... Speaking of flash? So? A caucasian male is the FASTEST man alive right? HAHAHHA.. and a caucasian male is superman? Yall cant even beat the record that evander holyfield did or usain bolt or ronny coleman.. but YALL? superman and flash and hulk and this and that? hahha Like i said.. we are now INVADING your comfortable space which is your FANTASY GAMING WORLD and CARTOON world.. and even MOVIE world and you FUCKING HATE IT and you wish we would just all die or that your OWN race would just STOP and let us ALL go back to the "GOOD OLD DAYS" Where im from? people like you wouldnt even DARE to speak up... im not american... and also.. do you see what happens in france when you cave people step out of line with YA RACIST SHIT!???? HAHAHAHAH... The time where you take advantage of our kindness is coming to an end.. the native americans showed nothing but peace and you gave them WAR same thing with the west africans yall enslaved.. they showed peace at first.. And you say africans sold africans? no it was hamites selling israelites.. But anyway.. if i steal a bike and sell it and the other person KNOWS i stole it and buys it anyway? according to yall OWN laws? both have committed a crime If you devils was THAT good? You would buy us and then set us free in your own land but you didnt.. you raped, robbed, murdered, enslaved and taught us to love ya neighbour and forgive... christianity was only for "white people" and no one else And now in your modern day churches yall teach that everybody and every race can be saved... so? which one is the LIE... the old doctrine or the new? cause it changed.. so then yall have to admit that you LIED for thousands of years then... The bible is an immigrant cause it isnt a western book by the way.. it comes from the middle east where dark skinned people lived.. your gods are posseidon and zeus which was called an etiop... hahahahah.. funny yall called him that hahahha... "Zeus Aethiops" hahahahha.. you should look that up.. im not even going to hit on that topic now.. that would be an even longer comment... Anyway.. YOU personally might not read this but im SURE there are plently of people interested enough to read all my stuff... Luckaly the world is full of diversity and not all are demonic and devils like you and your type that are ANGRY cause other races now are getting the attention of acknowledgement which you see as un-needed and un-deserving We are not even stealing the spotlight.. only in sports we do and also we invented the majority of the things you use anyway... internet? philip emeagwali... processors? Mark E. Dean, that you so love nowadays of your so called PC MASTER RACE... computers, and consoles cartridge? Jerry Lawson.. that fact that you have nintendo and super nintendo and thus then playstation and even xbox is because MY RACE invented this capability for you And from off of that you improvised cause you have a much larger resource network of money and can do more study and have better results... you have decades of money we most of the time always start up with nothing to our name... and STILL we BEAT you.. can you imagine if we had the same resources as you thieves? Now with the internet which philip emeagwali "a father of the internet" said bill clinton you can google.. bill clinton on philip emeagwali and see his speech.. we are responsible for making BILLIONS of connections with the computer and thus making the internet as to what it is today... which you use.. and also the console thing and processor thing which you DEVILS USE until this day and still talk SHIT about us.. I wanna teach my people so WE KNOW all these things.. if only i had a way to teach thousands a day instead of a few hundred a week... If i had a platform where i could reach millions you mammals would be IN TROUBLE concerning information that yall keep from us through hidding and lying.. Even the space programs that yall have is thanks to 4 earth skinned colored women ... in the movie Hidden Figures 2016.. you see that WE are responsible for you liars even taking part in SPACE RACES between USA and RUSSIA... Same thing with hitler.. WE won for america when hitler came with his super soldier serum caucasian males with yellow hair and blue eyes.. without us? germany would have BEATEN YOU WEAK FUCKERS!!!! Yall couldnt even beat hitler and his men without a slave descendant... and THEN yall loved us but only for a moment.. about a few hours and then it was back to your regular demonic selves.... which is natural so.. i am not worried here.. nor am i surprised... it is to be expected... anticipated even... Youtube is helping with spreading of my info but you demons are BLOCKING my videos cause i HURT YALL with truths and FACTS they also delete my comments cause it is full of information and PACKED with nutrients for the soul and mind.. i dont have GMO info nor FLUORIDATE water for the mind I have natural which is something you suckers HATE!!! You cant pay me off to shut up.. i have NO commercials on my channel(s) nor anything i do.. i wont want your money.. i want FREE INFORMATION.. i do the research and give it our free.. freely received.. freely give as MY Lord said... "a woolly haired burned brass skinned man" If caucasian people really hated islam or asians why are they not shooting them 50 times? like sean bell and MANY MORE.... america is talking shit about islam and hating asians now with the corona.. but they aint shooting them at random in the streets dressed as cops... The hatred is for MY race.. not for some asian guy or arab islam guy... and they are also not shooting our females cause a female YOU FUCK but the male you murder cause he is the enemy... during the 9-11 thing did any news break out and say they are murdering arabs? during this corona thing? do you see them murdering asians (chinese) no.. cause the PURE UNADULTERATE HATRED IS NOT THERE.. It is with ME and MY race... ...the time will come when you will get yours... the new age is upon us.. my people are now BUILDING HATRED AND RACISM within our soul.. a thing the native americans are also doing but since they are so peaceful it is hard for them.. but they are slowly doing it.. there are certain places in south america caucasian can NOT go... they will kill you on sight... think im playing? GOOGLE IT!
  • You should stick to american hardware and software then... traitor.. just like how you speak bad about the japanese leaving PS which is bullshit you have no % no proof no records just flappin out your asshole YET AGAIN (which is your mouth)! as usual.. Playstation is doing FINE it is XBOX that is doing SHIT in japan... japanese people are loyal to playstation with the majority of them having PS and NOT XBOX.. Nintendo and PS are going FINE in japan all you need to do is google his bullshit claims people and read for yourself.. do not believe a sissy that cant even handle not being in the spot light .... Play station is for players.. the UI interface shows this... xbox is for entertainment it pushes theatre and other nonsense i dont need.. i click on? PLAY GAMES.. not click on and watch a f*cking movie.. i have my pc for that and my television to watch it on... i play games on a console not watch movies.. i am GLAD and HAPPY PS is sticking to this format and formation.. it is simply beautiful and just brilliant.. i love it It is relaxing.. and can calm down people that had a busy day or something, stress, etc. You should stick to american tech then... XBOX! there is xboxtropies.org or something.. i thin xboxachievements or something.. its green.. this one is blue... It is from the same people as this site if im correct.. i saw it 3 times or something in the last 7 years or more.. i clicked on it just to see and the other times to see if they have different news and i think another time but i forgot why... i dont need it so i never watch it... unlike you? i stay put And you cant call me a traitor cause i have nothing to do with any of them.. YOU HAVE you are an american... you supposed to have XBOX then since you complain.. and yet you dont support XBOX... hypocrite.. You speak on japanese people not staying with PS yet you never been with XBOX since day ONE! go and write your own series you MIGHT get a soap opera ... your own show where you cry about WOKE and about not getting a PS.. As if they will miss your $500... ....hahahaha... there you go again thinking you are this high class individual and deserve to be noticed and acknowledged.. this privilege you THINK you deserve and BEG to have and above all? KEEP! You will be replace in the near future kiddd.. the way things are going now? Your future doesnt look too good.. (smirk) Get ready for a james bond (grin)
  • @1&2: You guys have nailed it. The PS5 is shaping up to be a major dumpster fire due to all the BS they have been pulling over the last 5 years. Nintendo and Microsoft are going to put a massive dent in Sony's profits this coming Generation and take a sizeable slab of their playerbase.
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