Wednesday, October 28, 2020
Sony has debuted its global ad campaign for PlayStation 5, due to run ahead of, and alongside the launch of the next-gen console, with the theme of exploration and discovery.
"For launch, our goal has always been to create a spot that feels epic and iconic; a spot that truly celebrates our desire to push the boundaries of what is possible and evokes the excitement that you will have through the unique experiences made possible with PlayStation 5," Eric Lempel, Sr. VP of Worldwide Marketing for Sony Interactive Entertainment, writes on the PS Blog.
"There is a desire in all of us to explore and discover new possibilities, whether it’s in gaming, or in our everyday lives. We all want to go to places we’ve never been, see what’s never been seen. We tell the story by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary."
You can check out the new PlayStation 5 promotional spot below, with 'strategic creative partner' Travis Scott providing the narration. PlayStation 5 is due to launch on 12th November in the US, Canada, Mexico, Australia, New Zealand, Japan, and South Korea, before rolling out across the rest of the world on 19th November.
Wednesday, October 28, 2020 @ 02:17 PM
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