Need for Speed: Most Wanted Comes to London With a Ride in a Supercar
Written Thursday, November 01, 2012 By Richard WalkerView author's profile
Criterion's Need for Speed: Most Wanted is out in the UK tomorrow, and to celebrate, EA has taken to the London streets with a collection of luxury supercars lined up to provide commuters with the ultimate travel experience. Londoners had the chance to hire and ride in one of the supercars to get to work.
The scheme encouraged the public to "track down specially designed supercar docking stations at sites including Waterloo and Covent Garden. These were secret settings, with commuters tweeting the location once they found it, before taking their seat for a one-off ride."
A Porsche 911 Carrera, Lamborghini LP560 Spyder, Mercedes SLS and BMW M3 were the supercars on offer, matching a selection of those available in the game. The scheme was supposed to reflect the core game mechanic in Need for Speed: Most Wanted, of finding a vehicle and taking a ride in it. Presumably, none of the cars were nicked.