Kaz Hirai Steps Down as Sony Computer Entertainment Europe Chairman
Written Wednesday, June 27, 2012 By Lee Bradley
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Kaz Hirai has exited his role as representative director and chairman of Sony Computer Entertainment. 

Hirai remains the CEO and president of the entire Sony Corporation, a position he took up on April 1st of this year. He will continue to sit on the SOE board in a part time role. 

In addition to this, Chairman of the Sony Corporation Howard Stringer retired from his part-time role on the board.

Among the new blood appointed to the board is President of SCE Japan Hiroshi Kawano.

Hirai’s exit is expected as he continues to right a flagging ship. PlayStation is one of the company’s few well-performing branches and Sony is hoping that he can repeat that magic on the company as a whole.

[via GI]


User Comments
Forum Posts: 662
Comment #1 by Kaero
Wednesday, June 27, 2012 @ 05:24:26 AM
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I hope Sony is right. I would love to see Sony return to where it was ten years ago. I would be very sad if things kept getting worse and Sony ended up going out of business.

Forum Posts: 233
Comment #2 by ZACHSP8
Wednesday, June 27, 2012 @ 05:25:16 AM
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As he was given the CEO and president of Sony Corporation it was only a matter of time before he stepped away from hes old job.

Forum Posts: 681
Comment #3 by killzone232
Wednesday, June 27, 2012 @ 05:52:12 AM
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@1 true sony is an amazing company and i hope it rises up to its former glory

Forum Posts: 374
Comment #4 by sudarsanvr
Wednesday, June 27, 2012 @ 06:18:13 AM
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sony's products are expensive but well worth it, im talking about non-gaming related products

Forum Posts: 2
Comment #5 by U2_2009
Wednesday, June 27, 2012 @ 10:34:45 AM
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@1 I think they will get rid of all of there divisions but playstation, if it ever came down to that situation. They will probably want to save at least one branch of sony instead of going bankrupt.

Forum Posts: 614
Comment #6 by SUM1SLY
Wednesday, June 27, 2012 @ 10:46:07 AM
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@4 lmfao Sony make cheap crap people buy it for the name but now everyone knows they make cheap crap that doesn't last 5mins they are starting to go under,only thing Sony has going for it ATM is the ps3 an that's only because there's only 3 consoles to pick from so not much choice if your a gamer.

Forum Posts: 291
Comment #7 by brandaman69
Wednesday, June 27, 2012 @ 12:51:18 PM
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@6 I think your mistaking them for microsoft

Forum Posts: 2101
Comment #8 by UndergroundHipHopHead
Wednesday, June 27, 2012 @ 01:58:00 PM
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Every Sony product I've bought lasted me many years. My Sony mdr headphones lasted eight years without breaking and that was only because of my friends not being careful with it. I glued it back together and it's fine. My 60gb only lasted three years though I was over using it. They don't make crap #6, you've got no idea what you're speaking of and aren't speaking from experience. Microsoft makes many other things so they have no need to perfect the Xbox's as Sony does the Playstation's. Why buy from a company that doesn't focus on their gaming?

Forum Posts: 614
Comment #9 by SUM1SLY
Wednesday, June 27, 2012 @ 03:44:54 PM
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@7 & @8 guess your right that's must be why sony are losing money in every other product they make why would you buy a sony tv when you can buy a philips or bang and olufsen tv maybe because you can't afford one so you buy a cheap sony tv.i'm on my 16th ps3 so yeah they make shit that lasts ps3 only been out 6 years and to have 16 ps3 in that time says it all everything i've had with a sony name doesn't last.

Forum Posts: 1705
Comment #10 by AverySegaw
Wednesday, June 27, 2012 @ 07:57:40 PM
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Sony was well-known for being an upper-level brand name. Part of Sony's failures in the current economy is their inability to adapt to the economy and try to market goods towards a larger group of consumers. Sony computers and televisions are notorious for being high-end but offering nothing special compared to the competition besides the Sony label. However, Sony audio is definitely top-notch, they have some of the best headphones out there. Hirai needs to take a look at Sony as a whole, see where Sony's strengths are and expand on them, and look at Sony's weak areas and either work on improving them for sales or cutting them off completely.

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