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THQ Will be Dead Within Six Months, Says Take-Two [Update]
Written Friday, April 06, 2012 By Lee Bradley
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[Update]

Zelnick has since expressed regret for his words. He hasn't, however, retracted them. "While discussing our strategy I spoke out of turn about someone else’s," he told Game Informer. "It was inappropriate and I regret it."

[Original Story]

The CEO of Grand Theft Auto publishers Take-Two, Strauss Zelnick, has said that THQ will cease to exist within the next six months, owing to their current financial problems.

The statement has prompted an angry response by THQ’s corporate communications vice president Angela Emery, who has suggested that Zelnick “would be better off commenting on his own business.”

Zelnick made the claim at the MIT Business in Gaming conference yesterday, indicating that poor quality games and an abundance of licensed titles are responsible for THQ’s troubles.

"THQ's strategy was licensed properties, first and foremost. License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that," Zelnick explained. "And our approach, since we took over the company, is 100 per cent owned intellectual property."

Zelnick said that making licensed games leaves publishers at the mercy of the license holder, who has complete control over the contracts. He added that although THQ has begun to change direction in that regard, it will still take a long time for it to come to fruition. Too long, in fact.

"The most important difference is quality,” said, comparing the two publisher’s fortunes. “Take-Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good games, but their quality levels aren't even remotely... the quality hasn't measured up.

"THQ won't be around in six months," he concluded.

Zelnick’s comments have prompted a response from THQ, who were far from impressed. "Obviously, Mr. Zelnick's perception of THQ is outdated and inaccurate,” said corporate communications vice president Angela Emery. “His comments are irresponsible and false. Perhaps he would be better off commenting on his own business."

Regardless of either party’s comments, the fact is that THQ are struggling financially. The publisher has had to lay off a number of staff following the poor performance of some of their titles. They also recently scaled down plans for a Warhammer MMO, developing it into a single-player game instead.

[via Joystiq, Eurogamer]




 
 

User Comments
 
Forum Posts: 1114
Comment #1 by Gtamen
Friday, April 06, 2012 @ 04:50:29 AM
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*cough* Saints Row 3 *cough*

 
Forum Posts: 2
Comment #2 by Badcompany87
Friday, April 06, 2012 @ 05:02:33 AM
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Although i admit THQ hasn't produced enough amazing games this generation i don't think someone from another company should be commenting on another company's future! should be more respectful to all those employees THQ have employed! Hopefully they can turn it around with Darksiders 2!

 
Forum Posts: 505
Comment #3 by TroubleMaker411
Friday, April 06, 2012 @ 05:03:48 AM
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Saint's Row, Homefront, Darksiders, Warhammer 40k and Metro
All franchises made by studios owned by THQ. It aint all about the licensed stuff IMHO!

I Agree with the licensed IP stuff, but THQ seem to be doing a decent job with WWE and UFC.

I don't think for a second they'll be gone in 6 months. In fact, I reckon they'll be back on track within the next year.

 
Forum Posts: 505
Comment #4 by TroubleMaker411
Friday, April 06, 2012 @ 05:17:25 AM
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Oh, and while we're talking about the spectacular quality of your company's games Mr. Zelnick, Duke Nukem would like a word with you.


 
Forum Posts: 217
Comment #5 by ZACHSP8
Friday, April 06, 2012 @ 05:51:20 AM
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I enjoyed Saints Row The Third more than I did with GTA 4.

GTA 4 for me seemed to run too slow.

Out of all the games mentioned the worst one is Duke Nukem which isn't a THQ game ironic how the person slagging off THQ makes a more rubbish game than they do.LOL

 
Forum Posts: 61
Comment #6 by Riggy
Friday, April 06, 2012 @ 06:43:51 AM
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@#4 Duke Nukem was made by 3D Realms/Gearbox. 2K Games only published it. It's down to 3D Realms and Gearbox for releasing total shit, not Take Two.

 
Forum Posts: 563
Comment #7 by DA PAUL
Friday, April 06, 2012 @ 06:56:05 AM
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well said riggy^^^

 
Forum Posts: 60
Comment #8 by Bill
Friday, April 06, 2012 @ 07:13:51 AM
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I enjoyed ,played & kept Saints Row 3. Saints 2 is the best for overall Quality in the series.
Duke Nukem had no innovation, was boring, and had uninteresting actilvities (Pinball, Pool)
WWe '12 is still on peoples' wish list to play,Duke is $10 & people still don't pick it up. That says a lot on quality product.

THQ is probably waiting for E32012 to show this falls goods

 
Forum Posts: 505
Comment #9 by TroubleMaker411
Friday, April 06, 2012 @ 07:14:17 AM
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@6
You cant take credit for PUBLISHING Grand Theft Auto, without taking responsibility for Duke Nukem.

http://www.take2games.com/games/

Notice DNF in the list with RDR, GTA and LA Noire?

 
Forum Posts: 23
Comment #10 by Blowy McPot
Friday, April 06, 2012 @ 08:34:30 AM
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DNF is maybe not critically acclaimed, but it have sold a quite big amount of copies. Personally, I didn't dislike DNF.

 
Forum Posts: 1063
Comment #11 by Banacheckfps
Friday, April 06, 2012 @ 08:38:44 AM
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Duke Nukem was a around 15 year old game what do you except, and Saints Row 3 is total shit it's a last gen game by the look of it and thats been made this decade. GTA on the other hand is a original excellent game, you notice the word original (Saints Row).

 
Forum Posts: 156
Comment #12 by jbrist
Friday, April 06, 2012 @ 08:39:27 AM
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And that's why I like THQ games over Take Two games, right Strauss?

 
Forum Posts: 414
Comment #13 by theghostsi
Friday, April 06, 2012 @ 08:56:44 AM
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I remember reading not to long ago how thq was growing due to saint rows and other franchise. So in
Matters of being out of da business in the next six months seems doubtful

 
Forum Posts: 0
Comment #14 by King judah
Friday, April 06, 2012 @ 08:57:43 AM
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I never knew thq help in the making of gta never seen their advertisement. Correct me if im wrong

 
Forum Posts: 719
Comment #15 by Scorpkahn
Friday, April 06, 2012 @ 09:25:13 AM
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Good riddance, hopefully.

 
Forum Posts: 86
Comment #16 by SnowSakura
Friday, April 06, 2012 @ 09:59:35 AM
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THQ was dead to me the moment they shelved the red faction series

 
Forum Posts: 78
Comment #17 by Sifu
Friday, April 06, 2012 @ 10:35:54 AM
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Well after the horrid Homefront release I'm not sure Saints Row is going to make up for that. Was so disappointed in the quality of Homefront during the first month, I personally stopped buying games from THQ.

 
Forum Posts: 6
Comment #18 by MoonMan757
Friday, April 06, 2012 @ 11:20:21 AM
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I don't think they will dead in 6 months

 
Forum Posts: 127
Comment #19 by TuttiCicero
Friday, April 06, 2012 @ 11:25:58 AM
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@17 I'm in the same boat with you mate. I had picked up Homefront the week it was released and was completely disappointed with the quality of it that I have yet to buy another THQ game new besides UFC 3.

The only game coming out soon associated with THQ I am looking to get in a LONG while is Darksiders 2.

 
Forum Posts: 524
Comment #20 by Chopin6868
Friday, April 06, 2012 @ 11:53:34 AM
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how droll, one dev talking trash over another..
but seriously Zelnick comes off like a total smug praising take two's "own intellectual property", would be better off minding his own business indeed.
he's got a point though, but if his intentention was to gave a good advice he might aswell write a email to mrs Emery instead of letting his dick hang out at Gameinformer.

 
Forum Posts: 521
Comment #21 by Totavier
Friday, April 06, 2012 @ 12:33:10 PM
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I think that Zelnick must shut up they mouth before talk (and also be fired for this), Takes-Two is the only gaming corporation that i still having respect but with this comments, won a thumb down of my respect...

And please Zelnick don't tell me about THQ going to bankrupt, remember that your company WAS in the same situation 2 years ago and was intended in sell it to EA? (and yeah how it feel about that?, bad... you know!?)

 
Forum Posts: 437
Comment #22 by dellboy81
Friday, April 06, 2012 @ 12:46:32 PM
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thq licensed a bunch of bad movie titles that did very badly for them and dropped in price like a stone - megamind the main culprit.

but they will be fine with saints row (although im not a fan) plus ufc and wwe.

 
Forum Posts: 239
Comment #23 by zeeree 11
Friday, April 06, 2012 @ 12:57:27 PM
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Rockstar FTW

 
Forum Posts: 1931
Comment #24 by WINAS3
Friday, April 06, 2012 @ 01:12:23 PM
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Lot of hot air in here.

 
Forum Posts: 49
Comment #25 by Ice884
Friday, April 06, 2012 @ 01:24:35 PM
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If THQ does go under I can see why. With the release of wwe 12 and as much hype as the game has gotten, I believe that it is worse than any of the smackdown vs raw games. It has great gameplay graphics, but gliches inside the game itself are just aweful. Your attention getting stuck and won't change, grabbing people and it doesn't grab them and lets them get the upper hand. The fact they allowed people to do grapples when you were in the process of getting up and not standing yet.....I have a list that goes on that imo proves this game was rushed badly. Yes they do have a yearly release but that is no excuse for this stuff. Did they not properly test the game? Seriously if the company is gonna stay afloat and keep the WWE game line PLEASE PLEASE take your time and FIX everything that is just wrong/unfair in the game itself. I know you can't stop people from playing like a childish punk, but you can fix what allows people to exploit.

 
Forum Posts: 291
Comment #26 by brandaman69
Friday, April 06, 2012 @ 01:36:12 PM
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Rockstar is one of the worst developers i have ever seen

 
Forum Posts: 385
Comment #27 by nycking
Friday, April 06, 2012 @ 01:42:23 PM
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Shit I hope that isn't true. I am really looking forward to Darksiders II.

 
Forum Posts: 1523
Comment #28 by osakamitsu
Friday, April 06, 2012 @ 02:24:02 PM
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Well I'll be sad to see them go. They may not make the best game but they make a few I enjoy. I say this needs to happen to codemasters if anyone.


 
Forum Posts: 2499
Comment #29 by MikeKeese
Friday, April 06, 2012 @ 03:30:17 PM
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Thq used to make some good stuff back on the 64 and darks orders was really underrated. On the other hand, u-draw exists

 
Forum Posts: 2
Comment #30 by thirdstreetsaintsrow
Friday, April 06, 2012 @ 07:45:16 PM
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Lol when there using Saints Row 3 as a money maker and its one of the best selling games of all time? Ok sure.

 
Forum Posts: 640
Comment #31 by Pure_Breed-1
Friday, April 06, 2012 @ 08:25:54 PM
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thq has made some really shitty games but any game company can survive off of one game. as long as that game can keep money coming. it's not going under. however if thq does continue its path I'd give it a year and a half. they really need to bring a game with innovation. not a rip off GTA game with dildo swords.....

 
Forum Posts: 0
Comment #32 by ThePrettyBoy
Saturday, April 07, 2012 @ 01:33:11 AM
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@31 Saints row 1 & 2 were rip-offs. The third was SO far from being a GTA rip-off, other than being a sandbox game. you've obviously never played this game.

 
Forum Posts: 0
Comment #33 by SamAttwood92
Saturday, April 07, 2012 @ 04:55:04 AM
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The original saints row for me was one of the most addictive games for multiplayer that I had on xbox360 until they shut down the gangs servers. THQ release some pretty poor games in my opinion though. :/

 
Forum Posts: 537
Comment #34 by shaunnn191
Saturday, April 07, 2012 @ 05:53:07 AM
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Well the only THQ PS3 games I have are the 3 MX vs ATV ones, and since THQ took over development from Rainbow Studios they managed to produce the shittest game of the series sell it half finished and tried to rip every one off with DLC. I hope they shut down for good, serves them right.

It's survival of the fittest after all.

 
Forum Posts: 33472
Comment #35 by Terminator
Sunday, April 08, 2012 @ 10:15:22 AM
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THQ Ruined the Red Faction series :(. RF 1 is a virtual classic, 2 is crap, 3 (Guerrilla) is better than 2 but still not great though I can't comment on 4 (Armageddon) as I haven't played it. I'm not surprised THQ is closing :(.

 
Forum Posts: 378
Comment #36 by DarkAngelus23
Sunday, April 08, 2012 @ 12:12:39 PM
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All THQ does is make Wrestling games. That's all there known for really.

 
Forum Posts: 81
Comment #37 by Nazcaman
Sunday, April 08, 2012 @ 01:28:50 PM
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i hope THQ doesn't die, enjoyed a bunch of their games, had their ups and downs but still....

 
Forum Posts: 21
Comment #38 by TheUnlockable1
Sunday, April 08, 2012 @ 03:08:19 PM
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What they need to do is advertise alot more. THQ make great games that no one knows about. They need to advertise gameplays a bit more on tv and internet. THQ makes too many games based on movies which everyone knows that movie games are the worst. THQ is doing great with UFC and WWE games. Games that THQ come up with like Saints Row need to be more advertised. THQ needs to stop licensed movie and children tv show games and start coming up with their own cause THQ got what it takes to be the best if they just go with their own flow and not licensed properties flow.

 
Forum Posts: 128
Comment #39 by bulletproofcupid
Sunday, April 08, 2012 @ 09:00:00 PM
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THQ will never die... not while kids still play wrestling game's

 
Forum Posts: 521
Comment #40 by Totavier
Sunday, April 08, 2012 @ 10:08:58 PM
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Hope that THQ don't die too, yeah maybe they make mistakes and bad decisions sometimes but hey... where are humans, right?

and also maybe this sounds embarrasing but i played a lot of THQ games when i was a kid (principally the Nickelodeon games like Rugrats, Nicktoons and SpongeBob), that is one of the reasons that hope this company don't die.

 
Forum Posts: 1517
Comment #41 by poetic_justice_
Monday, April 09, 2012 @ 10:25:10 AM
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Warhammer 40,000: Space Marine is a blast. Red Faction Guerilla multiplayer rocked, but Red Faction Armageddon... what? From awesome multiplayer/campaign sandbox in Guerilla to linear, claustrophobic bug battles underground, RFA totally bit the dust. Homefront - great idea, lousy execution. I don't think THQ will be gone in six months, but their stock has been selling for a $1 dollar per share, so they are on UFC life support. Hopefully Darksiders II pulls them up.


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