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GAME Will Be Like "A Phoenix Rising From the Flames," says EA
Written Thursday, March 22, 2012 By Lee Bradley
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EA reckon that despite the company's intention to slip into administration, GAME will recover like “a phoenix rising from the flames.”

Speaking at the Westminster Media Forum, EA UK boss Keith Ramsdale commented on GAME’s troubles, suggesting that should the retailer survive it would be advised to take a different approach.

“I do hope and believe there will be a phoenix rising from the flames. GAME is full of good people, it’s a good store, I just think they need a different approach and I’ll think they’ll have one,” he said.

EA is just one of the many suppliers that could not come to an agreement with GAME, leading to a lack of the publisher’s titles in store. Yet that didn’t have an affect on sales, said Ramsdale.

“GAME is one retailer out of many, albeit historically a very good retailer. Without talking numbers I can tell you that when we shipped Mass Effect and FIFA Street we were very pleased with our numbers in the UK and GAME were unable to buy them.”

Despite this, Ramsdale still hopes that GAME will continue to exist, but suggests the retailer makes some profound changes to their business model.

“Would I rather there is a GAME? Absolutely I would. I believe that a specialist retailer does a lot for this industry. One of the opportunities for a specialist is to be much more multiform at than they currently are, to the point of Apple or Android.

“If you look at the current retail base, HMV seem to be stepping up and seem to be more solid. Amazon have done a good job of picking up content, so yes, there’s more than just GAME. The opportunity for video game retailers is think broader than just the shiny discs.”

Meanwhile, MCV are reporting that six investors are considering making bids for the beleaguered firm.

[via GI.biz]




 
 

User Comments
 
Forum Posts: 0
Comment #1 by Dragaknight
Thursday, March 22, 2012 @ 07:29:49 AM
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I would also like GAME to be reborn have a new look a new name a better points card service better sale prices and trade in prices that both customer and shop will be happy with stuff like that same for Gamestation as well maybe not close down so no one looses their jobs just be brought out and reborn

 
Forum Posts: 321
Comment #2 by PureNomad
Thursday, March 22, 2012 @ 07:31:51 AM
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hehe oddly I heard from staff in my local store, that GAME/Gamestation had around 75% of market share from none website games sales (would clearly lower when you add sites sales from huge places like amazon).

And GAME's fall out with EA and lack of stocking their newer titles was due to being asked to pay up front (something they've not had to do before) for newer EA titles like ME3, Fifa Street & SSX, due to EA wanting to close their annual financial years profits higher.

I hope they do rise like a phoenix because it'd blow to only see games sold in super market chains. You want the feedback from staff who actually know gaming not just someone who can run the item over a bar code machine and say thank you.

 
Forum Posts: 842
Comment #3 by JoBot 8000
Thursday, March 22, 2012 @ 07:57:19 AM
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I think most people would welcome GAME back with cheaper prices and better-informed staff, my local store is good though (the staff anyway, prices are still shit).

 
Forum Posts: 28
Comment #4 by ben_eaglesfield
Thursday, March 22, 2012 @ 08:04:07 AM
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@2
I completely agree with what you mean by getting feedback from gamers!
but i have to say, pretty much every GAME i've been to (and its a lot) every member of staff give or take the odd exception know little to nothing about games.

An example is when i went to buy Uncharted 3 Last year, the conversation went.

"Do you have my Uncharted 3 pre-order?" (my local branch gave free pre-orders + £5 PSN vouchers free with pre-orders)
"Yeah, would it have been for XBOX360, or PS3?"

Normally this is fine, one guy i know shares this particular inside joke as he is fully aware a lot of staff don't know one from the other. but this time it was a newly hired female member of staff.

I genuinely walked out and went to Argos.
It was cheaper anyway, which i guess is their problem.
Even now they're charging £29.99-£39.99 for a game you can find on-line/in other retailers for cheaper.

It really is a shame, and I do wish them the best of luck. I love looking round their stores etc, but they can't treat the customers the way they do.

Poor price point choices, abysmal pre-owned choices, lack of clarity on DLC availability, (preowned online pass etc) failure to change prices accordingly, professing an unparalleled game knowledge when most members of staff "have an Xbox" etc is just not good enough for a company that prides itself on being the leaders in GAME expertise.

Hopefully this phoenix rises with a complete overhaul of it's workings, attitude to games/customers, and a better overall grasp on who does need help choosing a game, and who's just a great big neckbeard (me)

 
Forum Posts: 751
Comment #5 by Wolfwood
Thursday, March 22, 2012 @ 08:22:54 AM
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@4 i completely agree i live in the US and we have gamestop(US ver of GAME) i went in one day to pick up a copy of gears of war 3 for my friend (it was his b-day gift) i pre ordered it and the clerk couldn't find it he searched the computers and the drawer and nothing...he thought it was a ps3 game -_-""

 
Forum Posts: 751
Comment #6 by Wolfwood
Thursday, March 22, 2012 @ 08:24:12 AM
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sorry for dbl post but to add onto my last post

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Forum Posts: 28
Comment #7 by ben_eaglesfield
Thursday, March 22, 2012 @ 08:25:42 AM
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@5 Somewhat ironically the Gamestop which used to be open near to the store im on about used to offer good prices, good advice and not bother you as soon as you got through the door. Weird eh?

 
Forum Posts: 1063
Comment #8 by Banacheckfps
Thursday, March 22, 2012 @ 08:39:25 AM
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Even if Game did rise-up like a phoenix out of the ashes I would still buy all my games from Asda Direct, why because in some cases their is a big price differents. Take Ninja Gaiden 3 i Pre-Ordered it on a special deal for 29.95pounds now it's around 34.95 - 39.99 where in Game it would be around 44.99pounds. Game cannot compete with Asda Direct or any other supermarket for that matter,but saying that Game does well mostly because of used games.

 
Forum Posts: 59
Comment #9 by Atreyu_1220
Thursday, March 22, 2012 @ 09:02:43 AM
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"The opportunity for video game retailers is think broader than just the shiny discs.”

Now, to me, this says that EA are planning on scrapping retail release 'hard copy' games. If that is the case, and I have to pay over-the-top prices for digital copies of games, then I'm sorry to have to say this, but I will walk away from gaming forever, and EA will never have another penny from me!

Now, if you will excuse me, I am going to sit in a corner and cry a little bit!

 
Forum Posts: 471
Comment #10 by The Cosmic Suff
Thursday, March 22, 2012 @ 09:07:50 AM
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@4, That reminds me 4 years ago when I went to preorder Metal Gear Solid 4 from my local game store.
A guy wearing a World of Warcraft t-shirt asked me for which platform do I want the game.
The amount of facepalm was unspeakable, I'm not expecting the people to know all the facts, but this one was pretty big.

 
Forum Posts: 1015
Comment #11 by Nakatomi_Uk
Thursday, March 22, 2012 @ 09:12:00 AM
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They need to change

Points card system and actually give rewards not having to get 1000 pints for a crap £2.50 voucher, I get that off for just spending £25 at Tesco cause I work for them. Anyone remember Electronics Boutique before GAME took over there card system was miles better.

Actually meet prices with other retailers stop charging more in store than there website
Have staff trained to a level where they know games and what system there on without having to pick up a blue folder to find out about it.


 
Forum Posts: 47
Comment #12 by AlcTheTalc
Thursday, March 22, 2012 @ 10:49:12 AM
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@ben_eaglesfield

I had the same thing happen to me but I asked if they had any Escape Plan pre-paid vouchers and the dude at the till asked me if it was for PS3 or Xbox 360...............my Mrs. even turned to me and said "Isn't it for Vita" lol

 
Forum Posts: 13
Comment #13 by Kaim
Thursday, March 22, 2012 @ 02:34:27 PM
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I went into game today thinking they may have some good offers on trying to get as many sales as possible but the cheapest prices of the spring clean offers are still beat by almost every other store i went into for all the games i was interested in by atleast £5 they had final fantasy 13-2 preowned for £25 which is the same price as a new copy from my local asda and asda offered me more on my trade in aswell i feel sorry for the staff of my local store as they are actually pretty good but the company cant get away with the high pricepoint anymore.


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