Battlefield 3
EA Considering Elite-style Service for Battlefield Series
Written Thursday, March 15, 2012 By Lee Bradley
View author's profile

EA are looking into the possibility of a Call of Duty: Elite style subscription service for the Battlefield series.

When asked about the prospect, EA Studio general manager Patrick Soderlund said, "I think it's fair to say that we're looking at that. 

“Like all other companies, we're looking at how we can maximize our investment in this and get the most out of our investment and get more people playing this product. That may take us to different places, but we're not really talking about where that is yet."

The Call of Duty: Elite service has largely been a success for Activision, despite various timed-exclusivity deals leading to confusing staggered releases of DLC across platforms. A similar service for Battlefield may be hard to ignore.

"We look at it as a 24/7 service. We have people in Stockholm and North America and other parts of the world that are on this every single hour of every single day. 365 days a year," said Soderlund.

"We have an operations team at DICE to look at telemetry data. How are people playing the game, how can we improve the experience? Are they having problems? Are servers down? Are they up? All that stuff."

Despite loosing the retail battle to Modern Warfare 3, Soderlund is happy with Battlefield 3’s sales.

"When it comes to taking Call of Duty down, you know what? I don't look at it like that. We are in this business because we want to make the best possible products. Call of Duty is a shooter, but it's a different shooter. And I think they have a market; we have a market. I'm fine with what I'm doing," he said.

"I'm going to continue innovating and doing as best as I can with my teams. Hopefully that's going to lead us to more units [sold] and more happy consumers."

[via VentureBeat]


User Comments
Forum Posts: 199
Comment #1 by aman975
Thursday, March 15, 2012 @ 11:28:57 AM
(4Thumbs Up Thumbs Down Report Comment

Forum Posts: 384
Comment #2 by HuDaFuK
Thursday, March 15, 2012 @ 11:29:31 AM
(0) Thumbs Up Thumbs Down Report Comment
Haha! No thanks.

Forum Posts: 720
Comment #3 by Scarfacew00t
Thursday, March 15, 2012 @ 11:29:58 AM
(0) Thumbs Up Thumbs Down Report Comment
No thx?

Forum Posts: 737
Comment #4 by love_handles1987
Thursday, March 15, 2012 @ 11:31:08 AM
(2Thumbs Up Thumbs Down Report Comment
I love Battlefield, but it's starting to be purely because it's just the lesser of two evils here

Forum Posts: 88
Comment #5 by ReVision92
Thursday, March 15, 2012 @ 11:39:57 AM
(-2Thumbs Up Thumbs Down Report Comment
And this is why i completely gave up on this series.
Even EA/DICE gets a hard on over COD

Forum Posts: 720
Comment #6 by Scarfacew00t
Thursday, March 15, 2012 @ 11:41:22 AM
(0) Thumbs Up Thumbs Down Report Comment
@4 Please don't tell me that if we take both games (cod and bf) and battlefield start to milk over his players you'd prefer Cod?

Forum Posts: 737
Comment #7 by love_handles1987
Thursday, March 15, 2012 @ 11:46:04 AM
(1Thumbs Up Thumbs Down Report Comment
@6 Yeh fair point, no i wouldn't ever go back to COD now. Battlefield all the way for me.

Forum Posts: 11
Comment #8 by Draco416
Thursday, March 15, 2012 @ 11:50:02 AM
(2Thumbs Up Thumbs Down Report Comment
I've been playing Battlefield since BF2 (the real BF2, not that Bad Company crap), and I could never give up on it for anything. But I will NOT pay a subscription. EVER.

Forum Posts: 0
Comment #9 by kid_Jump94
Thursday, March 15, 2012 @ 12:04:40 PM
(3Thumbs Up Thumbs Down Report Comment
I know im probably going to get hated for this but EA have gone to far! Im mean first online passes, then having to sign up to origin, then day one dlc (supposedly already on the disc), and now subscriptions?! i mean come on!

Forum Posts: 88
Comment #10 by ReVision92
Thursday, March 15, 2012 @ 12:07:25 PM
(0) Thumbs Up Thumbs Down Report Comment
no hate! You speak the truth, they are getting out of hand

Forum Posts: 152
Comment #11 by christopherwlong
Thursday, March 15, 2012 @ 12:29:22 PM
(0) Thumbs Up Thumbs Down Report Comment
Gaming is getting to be too expensive. There hasn't be a true must play game on any console in over ten years and with the rising price tags...might time for some of us to give up games for good.

Forum Posts: 18
Comment #12 by crymsonglacius
Thursday, March 15, 2012 @ 12:35:06 PM
(0) Thumbs Up Thumbs Down Report Comment
If I had to pay for Karkand it would've been $15 out of pocket and with CQ, and the other two DLC's we can estimate total all DLC would be $60 so if they did go through with it id be willing to spend $45-60 as long as it guaranteed me all 4 packs + extras.

Forum Posts: 184
Comment #13 by EmptyFibers
Thursday, March 15, 2012 @ 12:39:44 PM
(1Thumbs Up Thumbs Down Report Comment
Who the hell cares... Buy it or don't! Stop crying about companies trying to make money, that what they are supposed to do... and if you owned on... you would do just the same. If you say you wouldn't you would go out of busy rather quick.

Personally, BF3 is "eh" at best. I had high hopes for it and it doesn't even feel like BF to me. BF ended with BF2!

And before you start on me, I am not a COD fan that much either. I owned both and got rid of both.

Let the hating begin :)

Forum Posts: 18
Comment #14 by crymsonglacius
Thursday, March 15, 2012 @ 12:40:59 PM
(0) Thumbs Up Thumbs Down Report Comment
@11 ummmm what rock are you living under? Arkham City, LBP, GT5, Dead Space (1), and many more have all been "must plays" that even my mother who doesn't play any system picked up and played and beat.

I'll agree gaming is getting expensive but so is every hobby, I shoot in my free time and ammo just went up $4 a box here, my buddy races and his racing fuel just went $1.75 a gallon, no hobby goes untouched when it comes to corporate growth its just a matter of how much you're willing to feed your enjoyment. I for one will never put down games no matter the cost because I remember paying $89 for Super Mario 64 day one.

Forum Posts: 1179
Comment #15 by Metalboy921
Thursday, March 15, 2012 @ 12:43:09 PM
(0) Thumbs Up Thumbs Down Report Comment
I play both BF and COD, and I like both of them for different reasons, though I don't think an "Elite" type of service would fit in very well with what BF has already established.

Forum Posts: 8327
Comment #16 by AlphaCookie
Thursday, March 15, 2012 @ 12:58:20 PM
(0) Thumbs Up Thumbs Down Report Comment
I really don't mind a subscription service like Elite for BF in the future.

Based off elite, it's likely you'll save a good 10$ or so in the end on DLC, which a person like me will probably buy anyway. As long ad they don't go as far as to add Premium Only challenges like the Clan Operations, they can do all they want with a premium service.

Its not like you would be forced to buy it.

Forum Posts: 806
Comment #17 by Tostigroover
Thursday, March 15, 2012 @ 01:03:23 PM
(1Thumbs Up Thumbs Down Report Comment
"Like all other companies, we're looking at how we can [...] get more people playing this product."

Oh yeah. Makes sense. People not interested in your game will run to the store when there's a monthly subscription available.

Forum Posts: 201
Comment #18 by allythebruce
Thursday, March 15, 2012 @ 01:20:56 PM
(0) Thumbs Up Thumbs Down Report Comment
see I like the current battlelog as it is, you can check stats and that's just dandy
But this is EA, Evil Arts of late, any way to make more money, tis a shame DICE doesn't have the same publishing powers

Forum Posts: 2006
Comment #19 by WINAS3
Thursday, March 15, 2012 @ 01:27:31 PM
(2Thumbs Up Thumbs Down Report Comment
After all the lip-service they gave about being better than that last year pfft...

Forum Posts: 508
Comment #20 by TroubleMaker411
Thursday, March 15, 2012 @ 01:58:59 PM
(0) Thumbs Up Thumbs Down Report Comment
Battlefield has been an institution for me and my mates since we first played 1942 in a LAN party that we set up in my parent's living room.
It is one of the greatest game franchises ever made and I, along with millions of others, will happily buy every game made that says Battlefield on it.

The problem is, EA knows this. The same way Acti knew it with CoD. There will always be a massive number of people willing to pay for stat tracking etc.

I, for one, am not one of those people.
I will NEVER pay a subscription service for a game. If I wanted to do that, I'd be playing EVE Online, World of Warcraft and The Old Republic

Forum Posts: 1708
Comment #21 by AverySegaw
Thursday, March 15, 2012 @ 02:39:10 PM
(0) Thumbs Up Thumbs Down Report Comment
Or don't. That sounds smarter.

Forum Posts: 394
Comment #22 by Cromag2
Thursday, March 15, 2012 @ 02:52:06 PM
(0) Thumbs Up Thumbs Down Report Comment
Between this and waiting 8 months for ANY proper DLC (rehashed maps dont count) DICE have screwed the pooch, I have come to the conclusion that their shooter games (BC, BC2, MOH, BF3) have about a four month life span and they either let them die or just dont give a plonk...they are fun, but when I am done with them I never go back for some reason, and paying $$ is not likely to change that!

Forum Posts: 8608
Comment #23 by Loftus
Thursday, March 15, 2012 @ 02:52:17 PM
(0) Thumbs Up Thumbs Down Report Comment
Dear EA: please stop ruining everything you touch simply because of pure greed.

remember the old sega and snes games when people used to care about... you know... how good the games were? rather than how much money they can squeeze out of people?

They almost messed it up to begin with by forcing an earlier release date. Drives me nuts!

Forum Posts: 152
Comment #24 by christopherwlong
Thursday, March 15, 2012 @ 03:47:44 PM
(-6Thumbs Up Thumbs Down Report Comment
Arkham City, LBP, GT5, Dead Space are good games...well LBP isn't but none of them I consider absolutely must play.

Forum Posts: 3
Comment #25 by BrightonBeach1992
Thursday, March 15, 2012 @ 04:48:57 PM
(0) Thumbs Up Thumbs Down Report Comment

Forum Posts: 0
Comment #26 by Destroyer777
Thursday, March 15, 2012 @ 05:07:38 PM
(2Thumbs Up Thumbs Down Report Comment
@24 and your point is...........???

Forum Posts: 152
Comment #27 by christopherwlong
Thursday, March 15, 2012 @ 05:45:04 PM
(0) Thumbs Up Thumbs Down Report Comment
My point is that price doesn't equal quality anymore. They charge more for the same old experiences. It's getting bad.

Forum Posts: 841
Comment #28 by sanchezz4387
Thursday, March 15, 2012 @ 06:02:47 PM
(0) Thumbs Up Thumbs Down Report Comment
I hate hypocrisy, I remember when elite was reported and EA/DICE bragged how battlelog was free and they don't want to rip their fans short lived that was fuck you EA. I don't begrudge you wanting to find new ways of making money but being hypocritical won't get you many fans, you may have short term memories but people who part with their money do not.......I will never pay for any elite based service

Forum Posts: 1019
Comment #29 by nintendo64X
Thursday, March 15, 2012 @ 06:07:52 PM
(0) Thumbs Up Thumbs Down Report Comment
It's like australia's big 2 retailers, coles and woolworths, always trying to out do the other...



...I'd buy if it was any decent but if they just take off features/add redundant features to the current I wont buy.

Forum Posts: 96
Comment #30 by bmxnick76
Thursday, March 15, 2012 @ 09:48:55 PM
(0) Thumbs Up Thumbs Down Report Comment
@14. I also paid 89.00 for Mario on 64. I have told people about that and they don't believe me. Wow the good ol days.

Forum Posts: 292
Comment #31 by brandaman69
Friday, March 16, 2012 @ 01:41:21 AM
(-2Thumbs Up Thumbs Down Report Comment
@24 you are just looking at the crappy american market and its so called AAA titles that are way below average but at least the japanese market is still good

Forum Posts: 487
Comment #32 by DOMINIRICANKiiD
Thursday, April 05, 2012 @ 12:50:20 PM
(0) Thumbs Up Thumbs Down Report Comment
Yea but Mario 64 is 20x more fun than 96% of the game that are out nowadays I'll pay $90 for it lol

You need to register before being able to post comments.


Game Info
Electronic Arts


US October 25, 2011
Europe October 27, 2011
Japan November 02, 2011

Resolution: 480p, 720p
Sound: Dolby Digital 5.1
Players: 1
Online Players : 2-24
ESRB: Mature
You need to log in or register to use MyTrophies.
Related News




You need to log in or register to rate games.

User Score is based on 586 user ratings.