EA Sports Potentially Planning Persistent Player Profiles
Written Friday, April 08, 2011 By Richard WalkerView author's profile
That headline is the best piece of alliteration we've ever done. Fact! Back on topic however, and EA Sports is supposedly planning to tie together gamer's profiles using cloud saves that will enable players to migrate their data between EA Sports titles.
"Today we're looking at a seamless experience across all our franchises," stated EA Sports president Peter Moore while detailing the brand's future during a marketing conference in San Francisco yesterday. "Regardless of where you are, what platform you have, what game you're playing, that you're constantly connected," he added. EA Sports games in the future will apparently be "connected experiences that recognise users and reward them for playing multiple games," said Moore.
EA's own version of persistence between games could utilise cloud data, which could potentially be carried from game to game. "We recognise (players) - that's the persistence - and their presence there gets its achievements and carries them from iteration to iteration," explained Moore. "It's no longer 'buy Madden 11 and then buy Madden 12 and start from scratch,' it is 'take everything that you've done and migrate it and move it along.'"
Moore then went on to say that persistence between EA games isn't far off, although he neglected to mention any specific titles. The initiative wouldn't be restricted to just EA Sports titles however. "It's not far away. It's certainly within (our) grasp," Moore continued, before stating that "this is how we envision the future of our industry, and this is how we at EA Sports individualise and personalise this as the future of our brand and ultimately the future of what Electronic Arts as a whole is going to do across all of its titles."
So, a persistent future for all EA games? Goodness knows cloud data will certainly be very useful. Interesting stuff indeed...