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THQ & Random House Team up for "Pioneering Step in Transmedia"
Written Monday, April 04, 2011 By Dan Webb
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THQ and Random House today announced a “pioneering step in transmedia” by creating a joint team to create and develop individual IPs for publication across multiple mediums.

In short and in non-publisher waffle speak, they created a team that will create books and games together.

The team expects this new IP to first appear as the aforementioned collection of games and books, but they plan to further develop it to a point where they can extend its shelf life through other media. This is in a bid to “bring a new level of quality to mutually created properties, expanding IP creation in ways that will immerse fans more fully in the fiction regardless of media.”

In other words, better stuff to read/watch/keep you entertained on the can...

"Working with the incredible team at Random House, we expect to build a huge IP universe from the ground up, exploring the characters, settings, and stories of these worlds in ways that let each medium do what it does best, and giving fans a truly unequaled experience, said Lenny Brown, Director of Creative and Business Development at THQ. “We hope to make this relationship the gold standard in transmedia.”

The deal will also see the two publishers build on their continuing efforts to bring all of THQ’s existing IP library to all book formats, such as the recent Homefront: The Voice of Freedom prequel novel. In addition, as a result THQ plans to increase Random House’s involvement in the creation of “world bibles” for THQ’s prospective properties.




 
 

User Comments
 
Forum Posts: 347
Comment #1 by Ashwin10
Monday, April 04, 2011 @ 11:51:29 AM
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I just hope u bastards go out of business. You shoudln't even try to make FPS games at all. After buying HOMEFRONT i regret buying any games this companies makes. Man Homefront been out alomost 3 weeks not still no patch and what everybody has to go threw to get the wins and challenges done every 10 mins games freezes.. ppl stats getting reset. SOO F U THQ.

 
Forum Posts: 884
Comment #2 by Klis
Monday, April 04, 2011 @ 12:05:37 PM
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Yes, because you weren't waiting months for a BLOPS patch either....
And THQ have produced some pretty epic games, so don't base your opinion just on 1.

I for sure never want to get in your bad books... Keep taking those beta blockers though dude ;)

 
Forum Posts: 142
Comment #3 by JBear
Monday, April 04, 2011 @ 12:13:31 PM
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This seems like saying they'd like to create huge IP's like Harry Potter, Pokemon, Star Wars or LOTR, but without anything of quality in the first place to build that on.
Yeh, good luck with that.

 
Forum Posts: 24
Comment #4 by JhonaX
Monday, April 04, 2011 @ 12:27:20 PM
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THQ have done some good games in the past but i must agree with #1 that HOMEFRONT was really not worth a hard earned cash... i guess i'll just have to wait for this collaboration of THQ and Random House though...

 
Forum Posts: 347
Comment #5 by Ashwin10
Monday, April 04, 2011 @ 12:38:25 PM
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@ #2 i totally agree with u bro. They did make few epic games, but trust me if u have played HOMEFRONT and know what am going threw to get this 1 online trophy which takes more than 120+ hrs online. Plus this time will go up due to the servers r soooooo SHIT. Then u'll understand my pain LoL. They claimed hey sold over 1 million. So they should get their ass's to work and release a patch already. That's all i ask.

 
Forum Posts: 239
Comment #6 by TeamRKO
Monday, April 04, 2011 @ 02:21:21 PM
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@2: CoD:BO is a great example of how a strong franchise can get by something like this by living off the brand name. Homefront is a new IP with issues that is an easy target because it's Dev, THQ isn't known as a great FPS Dev (they're not a bad one either, just compared to EA and Acti and so on).

@1: yeah it sucks that the game has been out for a few weeks without a patch but see above how BO has the established IP behind it but it took them quite a while to get something going for that game. Saying you regret ever buying from THQ because of homefront is like me saying I regret ever buying from EA for how they handled the Brutal Legend servers (never updated). To this day, I probably buy the most EA games (not intentionally) and I greatly enjoyed Brutal Legend despite the online sn

 
Forum Posts: 142
Comment #7 by JBear
Monday, April 04, 2011 @ 05:09:04 PM
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Homefront is a perfect example of my point. They want it to be huge, they threw an unprecedented advertising budget at it, resulting in fairly decent sales. Then their share price dropped after reviews, and i expect many consumers will be a bit wiser next time. Worst mission statement for a games publisher ever? I see Thq becoming defunct in 3 years if this is their stance.

 
Forum Posts: 88
Comment #8 by Colon_Commando
Monday, April 04, 2011 @ 10:46:56 PM
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Don't forget THQ's good titles. The two Double Fine games that they released were really awesome. And at the moment Red Faction is their huge and successful game. I haven't played Homefront but only because it looked like shit from the trailers. If you paid money for it after seeing how bad it looked and fell for all that marketing, then it's your own fault, but yeah, it was excessive marketing for a bad game. And if you consider a game "bad" because of an impossible or difficult trophy then that isn't the dev's fault, it's your own for being a trophy whore.

Bottom line THQ has made good games Red Faction, Saints Row, and the old school ps2 Smackdown games were bad ass!

Also that upcoming Guillermo del Toro/Volition game "inSANE" could be a promising turn for THQ. I envision it

 
Forum Posts: 88
Comment #9 by Colon_Commando
Monday, April 04, 2011 @ 10:47:51 PM
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....to be something like "Heavy Rain."

 
Forum Posts: 142
Comment #10 by JBear
Tuesday, April 05, 2011 @ 10:04:34 AM
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inSANE is one of said projects, and will never come out, and nobody will care.


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Game Info
Developer:
Kaos Studios
Publisher:
THQ
Genre:

Release:

US March 15, 2011
Europe March 19, 2011
Japan April 14, 2011

Resolution: 480p, 720p
Sound: Dolby Digital 5.1
Players: 1
Online Players : 2-32
ESRB: Mature
Collection:504
Wishlist:84
 
 
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