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Old May 11th, 2011, 09:18 AM   #1
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Default EA Reveals Battle Plan For Toppling Call Of Duty

A hasn't been shy about wanting to see its flagship Battlefield franchise beat Call of Duty. So how does the publisher plan to make this happen, besides spending $100 million in advertising? In a recent interview, Battlefield 3's senior director of marketing Lincoln Hershberger laid out DICE and EA's plan to take back the FPS crown from Call Of Duty.

Speaking with Industry Gamers, Hershberger detailed three ways the nine figure advertising budget is being spent. The first is using social networks to spread word of Battlefield 3, including a Facebook tool that will allow players to unlock special content (we're guessing in a way that works similar to what EA did for Battlefield 1943 and Bad Company 2). The second is Battlefield 3's Limited Edition extras, which we found out today contain four classic Battlefield maps. Finally, the company plans to create an online Battlefield portal that will unify the various Battlefield brands and help "ensure FPS fans find what they’re looking for."

I don't really care about the social networking aspects that much, but if EA and DICE keep the maps coming, I'll be happy to spend my online FPS time on Battlefield 3'
Source:EA Reveals Battle Plan For Toppling Call Of Duty - News -

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Old May 11th, 2011, 11:12 AM   #2
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The last technique seems interesting, they already have me sold over MW3 so I cant wait to see whats in store for us.

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Old May 13th, 2011, 06:26 AM   #3
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Seems cool but they will never out sell Call Of Duty. I'm not a CoD fanboy I rather play BF then CoD anytime but we know little kids see the title Call Of Duty and make their moms buy it for them.
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Old May 13th, 2011, 10:06 AM   #4
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Nice. But I hate the fact that more and more dev's are using sites such as FB >_>
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Old May 14th, 2011, 02:23 AM   #5
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i reckon its got a good chance but it wont because every kid in the world gets cod
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Old May 14th, 2011, 02:27 AM   #6
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Can not wait even though nothing can outsell CoD
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Old May 14th, 2011, 02:29 AM   #7
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Well those are some pretty nifty things they have in store. Cannot wait to see what the Facebook and the Online game portal stuff is.
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